Since the advent of the consumer Internet in the early 1990s, the forces of creative disruption have wreaked havoc on the business models of huge industries and countless companies. The first industries to feel the effects were those where digital media or online search provided a clearly superior or less expensive experience: newspaper classifieds, printed directories, encyclopedias, photographic film, travel agencies, and music and video labels, retail outlets and mail order clubs. I had the vantage point of working in three of those (newspapers, directories, and mail order clubs). This process of creative disruption is far from over. The spread of broadband and the explosion of the mobile internet will render other companies or business models obsolete. Already internet pioneers like AOL are struggling to replace obsolete business models. Who’s next? And how can you reinvent your company to succeed amidst change occurring at light speed? IBM is often cited as a company that reinvented itself successfully (and Eastman Kodak as one that did not). In coming blogs I will focus on companies that reinvented their business models successfully and point out strategies you can use to make sure your company continues to thrive amidst unprecedented change.